Recently revealed · Live from the account
The creatives doing the damage
Top spenders from the last 90 days, pulled straight from Meta with their real previews. UGC unboxings carry the volume; static graphics carry the efficiency. Tap any card to open the live ad.
UGC · Video◆ Legendary
Dechlan UGC
The 90-day workhorse — creator unboxing with social-proof copy ("156k+ happy customers"). Carries the bulk of spend and still converting.
£6.5kSpend
236Purchases
2.26xROAS
View live ad
Static◆ Epic
WC Graphic 7 — Static
World Cup moment-jacking graphic. Best pound-for-pound performer of the window: efficient CPA with the highest ROAS at meaningful spend.
£1.3kSpend
£20.68CPA
3.15xROAS
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Static◆ Epic
WC Graphic 2 — Static
Sister static to Graphic 7 and the cheapest purchases on the account — £17.72 a head at 3.25x. The efficiency ceiling of the current mix.
£673Spend
£17.72CPA
3.25xROAS
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Product◆ Rare
REUS
Player-name product ad — proof that hero-shirt angles pull their weight next to the mystery-box angle. Second-biggest spender of the window.
£2.2kSpend
81Purchases
2.25xROAS
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UGC · Video◆ Rare
Edie UGC #1
Second creator angle running the same social-proof script — validates that the UGC formula repeats across faces, not just one lucky video.
£867Spend
£24.76CPA
2.29xROAS
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Carousel◆ Rare
25/26 New — Carousel
New-season drop carousel with the strongest CTR of the top spenders (1.60%) — the "new stock" angle keeps the feed fresh between UGC waves.
£1.4kSpend
1.60%CTR
1.97xROAS
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The pattern: UGC unboxings (the reveal moment on camera) win volume; moment-jacked statics win efficiency; product/carousel angles fill the middle. That is a playbook that maps 1:1 onto a pack-rip brand. Previews are pulled live from Meta — thumbnails are Meta's cached stills and links open the actual running ads.